HYVVU

A better way to deploy land & capital in hospitality.

HYVVU is a complete hospitality system - from design & delivery to operation.

Traditional hospitality was built for a different era:

Cheap labour, abundant capital, long programmes, and rising demand. That era is over -

Land is harder to entitle.
Capital is more cautious.
Operating costs are structurally higher.
Labour-heavy models are increasingly fragile.

HYVVU is a direct response to these conditions.

We design, manufacture, deliver, and operate hospitality environments as an integrated system, reducing complexity, shortening time-to-revenue, and improving long-term performance.

Not through scale.

Not through staffing intensity.

But through precision, repeatability, and intelligence built in from the start.

A complete system, not a one-off project.

HYVVU is not a hotel brand, a design concept, or a single destination.

It is a fully integrated hospitality system that combines design, manufacturing, delivery, and operations into a single, coherent model.

Every element is designed together:

the buildings
the energy and services
the operational logic
the guest journey

This integration removes handovers, reduces risk, and creates consistency without uniformity.

HYVVU environments are modular, repeatable, and adaptable, allowing land and capital to be deployed in phases, rather than all at once.

The result is a hospitality model that is easier to deliver, simpler to operate, and more resilient over time.

Designed to operate with intelligence, not intensity.

Most hospitality environments rely on constant human intervention to function.

HYVVU does not.

Operations are designed into the system from the outset, reducing reliance on staffing density, simplifying daily management, and increasing reliability over time.

Buildings, services, and guest flows are configured to:

minimise operational touchpoints
reduce energy and maintenance load
support lean, well-trained teams rather than large hierarchies

Technology is used selectively, removing friction rather than adding complexity.

The result is a hospitality model that is calmer to run, more predictable to manage, and less exposed to labour volatility.

Simply designed to simply work.

A more resilient economic model for hospitality.

HYVVU is designed to improve the economic fundamentals of hospitality development and operation.

Capital can be deployed in phases, aligning investment with demand and allowing projects to grow over time rather than requiring full commitment upfront.

Integrated design, manufacture, and delivery shorten programmes and bring revenue forward.

Operational simplicity improves visibility and predictability, helping owners and partners manage cost, performance, and risk with greater confidence.

The result is a hospitality model that supports long-term operation while remaining adaptable to changing conditions.

An experience shaped by environment, not performance.

Guests increasingly value clarity over spectacle.

They are looking for places that feel real, calm, grounded, and restorative, without intrusion or effort.

HYVVU environments are designed to deliver this quietly.

Light, proportion, materiality, acoustics, and landscape do most of the work.

Because the experience is embedded in the environment:

It feels consistent rather than curated
It requires less intervention to maintain
It ages well rather than dating quickly

Technology supports the stay by removing friction, but never competes for attention.

The result is an experience that feels natural, unforced, and easy to return to.

Not because it tries to impress. Because it works.

Proven in operation

HYVVU is grounded in lived performance.

Its foundations are informed by The View, a remote, landscape-led eco-lodge in Oman that has operated profitably for more than a decade and serves as a real-world benchmark for the HYVVU model.

Designed & delivered in under twelve months, The View demonstrated that intimate scale, modular efficiency, and architectural clarity can outperform scale and spectacle, even in logistically constrained environments.

Despite modest capital expenditure and limited facilities, it has consistently achieved:

£150–£250 ADR
60–70% occupancy
32–38% EBITDA margins

Its performance has been driven by place, scarcity, and coherent design, rather than by amenity density or staffing intensity.

The View was delivered ahead of its time.

A decade ago, the conditions that underpin HYVVU today, disciplined capital, constrained labour, heightened environmental scrutiny, and a shift in guest expectations, were not yet structural.

They are now.

HYVVU builds directly on the proven fundamentals of The View, refining them into a fully integrated system with greater precision, consistency, and resilience.

The View is the origin point of HYVVU.

Set within a dramatic Omani landscape, it demonstrates how careful siting, architectural restraint, and operational discipline combine to create lasting value.

Every element is shaped by place, climate, and access, resulting in an experience that feels grounded, rare, and complete.

These images show a sanctuary where landscape leads, architecture clarifies, and simplicity compounds.

The View established the principles and commercial doctrine that now underpin HYVVU: intimacy over scale, precision over excess, and environments designed to reward both guests and operators through coherence and calm.

Built for Possibility

HYVVU is a modular, plug-and-play system that converts capital into high-quality operating assets quickly and with control. Prefabrication and integrated technology shorten delivery times, protect costs, and ensure that design precision and build quality directly translate into stronger, more durable returns.

The Team

Ranjay Judge

Co-Founder & CDO
Kevin McCarthy

Chairman, Co-Founder & CFO
Duncan MacArthur

Co-Founder & COO
Kyran McCarthy

Co-Founder & CGO