Privacy Policy

Effective Date: Jan 2000
Last Updated: August 2025

This Privacy Policy explains how HYVVEKIND LTD, trading as THE HYVVE, collects, uses, discloses, and protects your personal information when you visit www.thehyvve.com or otherwise engage with us.

We are committed to handling your data with care, transparency, and in full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

This website is operated by:

HYVVEKIND LTD
Company No: 12761296
Registered Office: 2 Oak Court, North Leigh Business Park, Oxfordshire, United Kingdom, OX29 6SW
Email: hello@thehyvve.com

We are the data controller for the purposes of data protection law.

2. What Information We Collect

We may collect and process the following types of personal data:

a) Information you provide directly:

  • Name, email address, phone number

  • Project interests, property-related enquiries

  • Feedback or contact form submissions

b) Information we collect automatically:

  • IP address, browser type, operating system

  • Device identifiers

  • Website usage data (pages visited, time on site, etc.)

  • Cookies and tracking technologies (see Section 6)

c) Information from third-party processors:

  • Marketing interaction data via digital advertising platforms

  • Referrals or prospecting data (e.g. from Sopro – see Section 7)

We do not collect sensitive personal data unless explicitly provided with your consent and for a specific purpose.

3. How We Use Your Information

We process your personal data to:

  • Respond to enquiries or expressions of interest

  • Improve our website experience and service delivery

  • Provide you with information or updates relevant to your engagement with THE HYVVE

  • Carry out analytics and performance measurement

  • Comply with legal obligations and resolve disputes

We will only use your information where we have a lawful basis, including:

  • Consent (you’ve opted in)

  • Contractual necessity (to provide a service)

  • Legal obligation (regulatory requirements)

  • Legitimate interests (e.g. improving the site or understanding our audience)

4. Data Sharing and Third Parties

We do not sell or rent your data. However, we may share your data with:

  • Service providers who support our website, communications, and analytics

  • Marketing platforms acting on our behalf (e.g. email automation, prospecting services)

  • Professional advisers (e.g. legal, accounting) if required

  • Law enforcement or government bodies if legally obligated

All third parties are contractually bound to protect your data and act only on our instructions.

5. How Long We Keep Your Data

We retain personal data only for as long as is necessary for the purposes stated above, or to comply with legal, regulatory, or contractual obligations.

After this period, data is securely deleted or anonymised.

6. Cookies & Tracking

We use cookies and similar technologies to:

  • Understand how visitors use our website

  • Improve website functionality and security

  • Personalise your experience

You can manage your cookie preferences via your browser settings. Full details can be found in our [Cookies Policy].

7. Our Marketing Processor – Sopro

We occasionally appoint Sopro (Prospect Global Ltd) to conduct digital marketing campaigns on our behalf. This may involve the compliant processing of personal data sourced from public or licensed data sources.

Sopro details:

  • Registered Company: Prospect Global Ltd (trading as Sopro)

  • Company No: 09648733

  • ICO Registration: ZA346877

  • Privacy: [https://sopro.io]

  • DPO Contact: dpo@sopro.io

All such processing is carried out under data-sharing agreements and aligned with UK GDPR.

8. Your Rights

Under UK data protection law, you have the right to:

  • Access your personal data

  • Rectify inaccurate or incomplete data

  • Erase your data ("right to be forgotten")

  • Restrict or object to processing

  • Port your data to another provider

  • Withdraw consent at any time (if processing is based on consent)

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

9. Data Security

We take appropriate technical and organisational measures to protect your personal data from:

  • Unauthorised access

  • Accidental loss

  • Misuse or disclosure

These include encryption, access controls, secure hosting, and periodic reviews.

10. Changes to This Policy

We may update this Privacy Policy to reflect legal, regulatory, or operational changes. The latest version will always be available on our website with the “Last Updated” date clearly marked.